Google Analytics debuts real time widgets, Customer Journey Tool

Web stat geeks will be stoked about Google Analytics updates that include real time widgets and interactive insights that help define how customers really decide to finally make a purchase.

Publishers, marketers and ecommerce sites can all benefit from seeing more closely how their customers find them and exactly what they are doing on a given site. With Google Analytics’ customer journey tool, a map of sorts can be created that shows the steps those customers take before they finally buy something.

This kind of 360 degree view of customers is valuable because it can show where the strengths and weaknesses are in a site layout or strategy. The Customer Journey to Online Purchase benchmarking tool is an interactive data set that demonstrates how buyers act in different industries and regions, and what kind of time frames they operate in.

Read more
Source:  cms wire