Mobile CRM’s Great Big Internet of Things Challenge

Service will have to be a main consideration for CRM when the Internet of Things arrives — and providing rudimentary tech help for the gadgets in question won’t be enough. Consumers already think nothing of sending requests for service via Twitter, for example. That attitude will surely spread to the connected refrigerator and other smart appliances that can send and presumably receive messages. Continue reading “Mobile CRM’s Great Big Internet of Things Challenge”