Light becomes an intelligent language

by Ed Huibers, Signify

Signify is scaling the market for LiFi. Communication using light is useful for many applications, for instance in offices, industry or hospitality. But there is more, what if we could really innovate on other fields because of LiFi?

program: https://iotevent.eu/program/

Interview

What drives you?
Being part of an very innovative company, the search possibilities of technology in a real market environment drives me. How do new ideas really improve our lives.

Why should the delegate attend your presentation?
LiFi technology is getting more known, but the next level, the next new application or use case, thats where I want to stimulate people to think about.

What emerging technologies/trends do you see as having the greatest potential in the short and long run?
Besides LiFi? Although IOT is not new, I like think that we are only at the beginning of utilizing this to improve the way we live, consume and interact.

What kind of impact do you expect them to have?
The IOT will help us make more efficient use of the resources while still improving our quality of live.. LiFi will create additional opportunistic to fulfill our growing need for communication.

What are the barriers that might stand in the way?
New technology always is treated with some reservations, so testing, experiencing the tech is key to get buy in.

“Special quote”
Trulifi by Signify will change the way we look at lighting.

About Ed Huibers

Ed Huibers started his career within Philips in 1999, after working for SGS, and since then worked in several marketing and sales roles facing the market. After a period of three years working as a General Manager at Hagemeyer (now Rexel) he returned to Philips as leader of the product management team in the Benelux.

Before moving to Innovation Ed worked at the global head office focusing on systems and solutions. In the last 5 years Ed has been active globally as commercial director for several new business opportunities, in the last year focusing completely on LiFi Systems.

Ed, Dutch nationality, holds a bachelors degree in technology management from the The Hague University of applied Science.

About Signify

Signify is the world leader in lighting for professionals, consumers and lighting for the Internet of Things. Our energy efficient lighting products, systems and services enable our customers to enjoy a superior quality of light, and make people’s lives safer and more comfortable, and businesses more productive and cities more livable.