IoT & big data: end of privacy as we know it?– Presented by Nicole Wolters Ruckert, Kennedy Van der Laan

IoT & big data: end of privacy as we know it?– Presented by Nicole Wolters Ruckert, Kennedy Van der Laan  at the Internet of Things Eventwhich takes place on Jun 08, 2017, at High Tech Campus Eindhoven, The Netherlands.

My name is Nicole Wolters Ruckert and I’m a dedicated data protection & privacy lawyer of the Dutch law firm Kennedy Van der Laan (which recently opened an office at the Microlab in Eindhoven). I have more than 10 years of experience in the field of data protection. I’d be delighted to contribute to the Internet of Things-event at the High Tech Campus in Eindhoven by sharing my thoughts and experiences regarding the privacy & data protection challenges IoT-innovations are facing, especially in relation to big data. Is the IoT and the use of big data, the end of privacy as we know it?

My contribution would  focus on the following: the use of big data analytics, specifically in the context of IoT, is proliferating large data sets. Companies across all industries are leveraging big data analytics to enhance their products and services (e.g. health care, the development of eHealth apps, etc.), improve marketing efforts, and e.g. prevent fraud and abuse of their services. Although big data offers substantial societal and public benefits, complex privacy and regulatory challenges must be thoroughly evaluated when analyzing aggregated purchasing behavior, consumer online activity, or medical information for secondary uses. My session will highlight the legal bounderies and focus on the legal especially the data protection issues when analyzing big data collected via IoT.

About Nicole Wolters Ruckert
As a member of Kennedy Van der Laan’s Privacy Team, Nicole have been advising clients on a wide range of privacy issues since 2004. Her key areas are cookie and anti-spam laws and the commercial use of personal data, which includes advice on direct marketing, profiling, on-line advertising and big data (analytics). Her broad clientèle includes leading organizations from the IT, media, on-line advertising, and telecommunications industry.Besides giving advice, Nicole regularly writes about the developments in the privacy field on  She is also a popular speaker on legal developments in this field.With her extensive knowledge and many years of experience Nicole can turn complex matters into pragmatic advice, which can be quickly applied in practice. She also assists clients in investigations of the Authority for Consumers and Markets (Autoriteit Consument & Markt) and the Personal Data Authority (Autoriteit Persoonsgegevens) and guides them through the subsequent legal proceedings.

About  Kennedy Van der Laan
2017, the year in which we celebrate our 25th anniversary!

We are a full-service law firm based in Amsterdam and Eindhoven, and active around the world. We have proven our worth as a trusted legal partner in the fields of technology, finance & insurance, media, fashion & retail, health care & the public sector and real estate & construction. Within these markets, we have a broad clientele and we serve the full spectrum from start-up to multinational. With around 100 attorneys and civil-law notaries, Kennedy Van der Laan has been a prominent independent law firm in the Netherlands for decades.

Ticket to Innovation

The law has no secrets for us: it is our comfort zone. Innovative cooperation, however, needs a vision that reaches further. That is why we are exploring new ways of co-creation, knowledge sharing and pricing daily. In close consultation with our business partners, we are continuously developing new legal tech products. This gives us a steady leading position in the market.

Internet of Things EventAbout Internet of Things Event
The 7th edition of the Internet of Things Event will take place on June 08, 2017, at High Tech Campus Eindhoven, The Netherlands.

Renowned international specialists will gather to discuss the topics in focus: Data Centers | 5G | Cloud | Security | Big Data | Artificial Intelligence / Machine Learning

Who should attend? Professional endusers | Service providers | Retail | Hardware manufacturers | open source professionals | software manufacturers (OS, applications, embedded software, open data, data visualization) | telecom operators | system integrators | service providers | operators | ISP’s | designers | venture capital | financial industry | design companies | IP | legal and regulation professionals | educational institutions