The first step in the adoption of “the Internet of things” – where Web capabilities are implemented into everyday objects – entails making sure there are even products in the first place.
But as that ecosystem fills out, one of the next steps is addressing matters of market approach and distribution.
During a panel discussion yesterday at a conference hosted by Techonomy, venture capitalists and executives mused about the model the Internet of things would take as the landscape takes shape. And the question is: horizontals or verticals?
Horizontals, here, can be understood as a platform – something more open and vast, akin to Android. For something with as many untested possibilities as the Internet of things, having more voices, and more engineering minds at work building on a platform could be helpful for the landscape.