Three Imperatives for Service Innovation

Innovating in a service business works best if the innovations are: 1) aligned with your core purpose, 2) meet a future consumer need and 3) can be executed by your organization.
Noodles CEO Kevin Reddy explained this model to me and how it works at his organization. Since dining out is a truly discretionary expense for every one of Noodles’ customers, it must deliver a superior experience every time every customer comes through its doors. Ultimately, we’re all in service businesses so this applies to all of us.

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