David Cameron’s decision to pump an additional £45 million funding into Internet of Things research has once again placed this innovative technology in the spotlight.
For public service and consumer-facing organisations, the most exciting opportunity is around processing and analysing the data, then using the intelligence gained to predict customer trends and shape services accordingly.
The smart meters being rolled out on behalf of utility companies provide a powerful example. Being able to process millions of messages a day based on water consumption and then link it directly to your CRM or billing system will allow you to proactively predict customer behaviour much more accurately than if you are just generating a quarterly bill retrospectively based on usage.
Having a connected device in the form of a smart meter delivering real time information back will enable you both to personalise the service to individuals and more intelligently manage the flow of utilities into individual houses. … (Read more)