Internet of Things dynamic marketplace will change the way business is done forever

As technologists shift focus toward putting the Internet of Things (IoT) to better use, they will also have to consider a changing environment and the evolving connectivity needs of the devices and systems that make up the ever-expanding global network.

Personalizing the interactions with those on the network, or the “end users,” has taken center stage for the folks thinking about the next iteration of the IoT environment and how it will become a more useful tool in the global marketplace.

Esmeralda Swartz, vice president of marketing enterprise and cloud with Ericsson, told attendees of the 17th annual Cloud Expo that the next phase of IoT’s evolution will be dependent on the better, more meaningful connections with consumers.Read more

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