Online viewing set to drive major increase in web traffic and put London’s data centres in the spotlight this summer

Interxion released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with the games and their preferences towards media consumption. 
With many touting these as the first “social media Games”, consumers will have more choice than ever before in how they follow sporting action and updates this summer. While traditional TV at home (65%) and public screens (10%) are the most popular medium for watching or listening to the games, 9% will be following the action on personal devices such as a home PC, 7% will be watching on a laptop, and 3% on a tablet.

Increasingly tech-savvy consumers are set to place significant demands on London’s IT infrastructure this summer. The biggest priorities for those streaming online content are maintaining consistent connectivity (21%), quality of sound/picture (19%) and speed of connection (15%). London’s data centres will play a key role in ensuring consumer appetite for media coverage this summer will be satisfied. With the lowest latency levels as well as the redundancy and resilience to support live and real-time services, an increasing number of digital media organisations are turning to colocation services in order to ensure content is delivered in a timely and reliable fashion.

Nationally, one of the biggest contributors to the Internet surge is expected to be the BBC, which plans to provide live coverage from up to 24 locations besides its three main channels of edited content. The broadcaster predicts that the footage, streamed to computers across Britain, will help generate a terabit (1 trillion bits) per second of traffic at peak times – the equivalent of 1,500 people downloading a feature-length DVD-quality movie every minute.