IKEA moves into consumer electronics with China-based TCL Multimedia

The televisions, wireless sound systems and built-in CD/DVD/Blu-ray players with this line of furniture is designed specifically for IKEA.

According to IKEA’s living room chief Magnus Bondesson it is a large step for IKEA to launche a new concept where you in one place can buy your furniture and your electronics — designed for and matched with each other from start.

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Source: Reuters