Effectively engaging consumers to ensure smart meter success

The concept of a smart home, where consumers can remotely manage their home appliances such as lights, heating, oven, TV and more, will be crucial to selling the benefits of smart meters to consumers.

Report based on poll of more than 3,000 British adults, qualitative focus group and industry consultation shows:

  • Low consumer awareness and understanding of smart meters
  • Visibility and control of energy use seen as key benefits but scepticism over cost savings
  • Security and privacy concerns must be addressed.

That is the finding of a new report by O2, the commercial brand of Telefónica UK. In one of the largest national infrastructure projects of recent times, the Government is aiming to ensure every home and small business in Great Britain is equipped with a smart meter by 2019.

Read the complete report here.

Source: M2M World News