Globalizing the IoT: Cultural Differences Matter

In 2008, there were already more things connected to the Internet than people—and yet, the market for connected devices is only expanding. In fact, the number of Internet-connected devices is expected to exceed 50 billion by the year 2020, generating as much as $19 trillion in profits in the next 10 years. The projected growth of the Internet of Things (IoT) hints at a future that was previously unimaginable, in which every “thing”—from your car to your stove to your thermostat—is connected.

As IoT technology rises in prominence, connected devices will inevitably spread to all corners of the globe that the Internet reaches. Considering the National Science Foundation’s prediction that, by 2020, the Internet will have more than 5 billion users out of a global population of 7.6 billion, it’s apparent that the market for the IoT has no geographic bounds.

The age of limitless connectivity is upon us, and it is the responsibility of firms looking to cater to audiences across the world to catch up. Today’s global economy has already prompted businesses to adapt products and services for new markets, but the revolutionary nature of IoT technology brings with it a host of new considerations. Developers are tasked not only with digitizing physical experiences but with translating them as well. If connected devices are to be adopted worldwide, they will need to be understood by users speaking a wide range of languages.Read more

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