1 in 5 Americans Will Own a Wearable Technology Product by 2015

“Mobile integrated wireless technologies such as Bluetooth Smart have made wearable technologies appealing to mainstream consumers,” says Mareca Hatler, ON World’s research director. “Fitness continues to be the primary driver but opportunities for wearable devices are growing for personal lifestyle enhancements, safety, comfort and convenience.” Continue reading “1 in 5 Americans Will Own a Wearable Technology Product by 2015”

If all future appliances are “smart” appliances, will consumers have a choice to opt out?

In the new Snowden era of data collection, the topic of privacy is a touchy one. As Loeb pointed out, most people have the option to not use Google, but if, one day, every coffeemaker on the shelf is a smart coffeemaker that transmits data back to the company that produced it, where is the choice to opt out? Continue reading “If all future appliances are “smart” appliances, will consumers have a choice to opt out?”