The ‘Internet of Things’ Will Reshape Advertising Agencies

The Beginning of Things. There are two important drivers of the next evolution of the Internet; the IoT. First, changes in consumer behavior and the broad adoption of mobile devices are dramatically changing how (and how much) people consume and create Internet content. Second is a massive proliferation of devices connected to the Internet. Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. Continue reading “The ‘Internet of Things’ Will Reshape Advertising Agencies”