How will businesses capitalize on the consumerization of healthcare?

While mHealth and wellness applications may appear to be interchangeable concepts, there are key differences in how they affect the life of the user as well as the business success of their providers. If your doctor advises you to begin a walking regimen for better health, you might choose to track your steps with a device to keep track of your progress. If the device and applications keep the data siloed with the individual, it would be considered a wellness product (e.g. activity trackers such as a FitBit or Jawbone. or diet apps like Lose It). Continue reading “How will businesses capitalize on the consumerization of healthcare?”

Smartphones just as accurate at tracking physical activity as wearables

Smartphone apps are just as capable of accurately tracking physical activity as fitness trackers and other wearables, a study has found.Researchers at the Perelman School of Medicine and the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania equipped 14 participants… Continue reading “Smartphones just as accurate at tracking physical activity as wearables”