Travel and hospitality connected data is like snow

I should have expected it! The end of January/beginning of February always seems to bring some kind of major snow event in the East. Here in Cary, NC we experienced only a couple of inches of snow, but that snow covered a solid inch of ice underneath. Several hundred miles north, my daughter walked through almost two feet of snow at her college campus in Philadelphia. And it got me thinking…

Data is like snow; or better, data is like any kind of precipitation. Small amounts of data can cause headaches and, in our case, muscle aches, as we tried to crack through the inch of ice under our snow in Cary to clear our driveway. But when a lot of data comes at you fast and furiously, like the snow falling during the recent blizzard, you have to deal with both the volume and the velocity of the data. The Washington Post reported an average of more than 20 inches of snow in 2-3 days across 68 square miles equaling almost 3.5 billion cubic feet of snow.

In our increasingly connected world, the data available for travel and hospitality companies can be blizzard-like, with volumes of big data arriving every sub-second. Or, it can be smaller and slower, but still difficult to understand, as if you have to crack through the ice to get a clear path. Today’s post builds on previous discussions about issues in the connected world; specifically, what does the Internet of Things (IoT) mean for travel companies in terms of the available data. In future discussions, we will explore the analytics which are necessary to transform this IoT data into Intelligence for the Connected World.Read more

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