How Topsy Tames Twitter’s Big Data Fire Hose

Twitter’s Political Index is just a taste of things to come as sophisticated data analysis becomes standard business practice.
One of greatest potentials of big data is the ability to let users search and analyze streaming data in real time. A television network, for instance, could get immediate viewer feedback on a new show airing for the first time. And journalists would have an easier way to search social media sites for breaking events, identify credible news sources, and analyze historical content.

Real-time analysis of large data sets is already here, of course, but it’s just the start of what’s on the horizon. As social networks mature, the ability to quickly sift through past posts–to travel back in time and mine information from a particular point in history–will become invaluable to businesses, scholars, historians, and other users.

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