Data doesn’t speak, it only responds

3 Key Analytics Questions to Ask Your Big Data
Data, Data everywhere, not a drop to act! Every organization is collecting data today, but very few know what to do with it. Part of the challenge is, organizations don’t know what to ask of data? Where to begin? They have made multi-million $ investments in instrumentation and collecting BIG data through hadoop-cluster, spitting out billions of rows and thousands of columns, but now what? Where to go next?

For a while, people thought, “now that I have the data, it would tell me the answer”. But soon they realized, data doesn’t speak, it only responds.

So the onus comes back to the users (those who want to leverage data for making smarter decisions) to ask the “right” questions. But what questions to ask?

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Source: forbes.com