Not long ago, after you bought a new vehicle, the manufacturer had very little contact with you until it was time to sell you another car. The IoT is changing all that. The IoT-enabled “connected car” turns the vehicle itself into a hub for an entire ecosystem of connected services that offer consumers a wealth of benefits including enhanced safety and security, a richer user experience and a new suite of product offerings.
From the manufacturer’s perspective, this also helps establish an ongoing customer relationship as well as incremental revenue streams over the life of the vehicle.
Across the world, 23 million cars on the road today are connected to the Internet, and that figure is expected to increase to 152 million. Historically, GM vehicles have been a hub for additional services, like its OnStar safety and security services. And in this past year, new vehicles in the U.S. are now equipped with 4G LTE mobile hotspots, with even more services promised in the future.
More vehicle manufacturers are jumping on board, as well, adding value-added connected IoT services to more new vehicles. Let’s take a look at some of these new connected car services and how IoT is providing the foundation on which this ecosystem is built.
Gone are the days when being in the car meant you had to be disconnected. Many of today’s vehicle manufacturers are introducing in-vehicle mobile hotspot capabilities, giving both driver and passengers the ability to stay connected while on the road. In addition to GM, Audi equips its vehicles with Gemalto enabled mobile hotspot services through its Audi Connect service and Ford’s new Sync 3, powered by BlackBerry’s QNX, is included in more than 30 million vehicles spanning 250 models. … (read more)