Spotify partnership delivers music streaming on the move
The all-new EcoSport compact SUV will be among the first Ford vehicles in Europe to offer SYNC AppLink, Ford announced at the 2013 Mobile World Congress technology conference.
Ford also announced that Spotify – the leading music streaming service that provides on-demand access to a catalogue of more than 20 million songs globally – is the first music service provider to be confirmed as a Ford SYNC AppLink partner for Europe.
“SYNC AppLink opens up a whole new world of content to Ford customers that they can access on the move by voice control while keeping their hands on the wheel and their eyes on the road,” said Paul Mascarenas, Ford chief technical officer and vice president, Research and Innovation. “As one of the World’s most popular music streaming services, Spotify is the perfect partner to demonstrate the benefits of the Ford SYNC AppLink system.”
Ford SYNC AppLink will enable customers to control smartphone apps from the driver’s seat as part of Ford SYNC, the voice-activated in-car connectivity system that will feature in 3.5 million Ford vehicles in Europe by 2015.
Spotify is the largest and most successful music streaming service of its kind, available in 17 European countries, and with more than 20 million active users and five million paying subscribers around the world. AppLink will enable drivers to access Spotify songs and playlists using voice commands including: “shuffle”, “repeat”, “star/unstar track”, “choose playlist”, “play music”, “recently played”, and “now playing”.
The integration of Spotify with Ford SYNC AppLink-equipped vehicles in both Europe and North America marks the company’s first direct collaboration with an automotive manufacturer making the streaming music service available in the car.