The Battle between Augmented Reality and Virtual Reality Is Real

Although virtual reality (VR) and augmented reality (AR) have existed in some form for decades, only recently have they garnered mainstream attention.

VR is blowing up right now, and its content and hardware advances have been exciting to watch.

In a short amount of time, content creators have made some mind-blowing advances in storytelling with this new technology. Brands, movie studios, gaming companies and news organizations are all tinkering with this tool and channel.

VR will gain ascendancy throughout 2016, but my money’s on AR becoming the dominant technology in our daily lives.

VR is for content

The New York Times recently distributed more than one million Google cardboards to its digital-edition subscribers. YouTube and Facebook are enabling VR online through digital video players. Everything is aligning to have VR hit critical mass next year. Read more