The Inside Story Of How Microsoft Built The Windows 8 Brand

To launch its latest OS, Microsoft hired more design and marketing talent than most companies could fathom (VIDEO).
Remember those horrendous Windows commercials with Bill Gates and Jerry Seinfeld? Running in late 2008, the ads proved symbolic of Microsoft’s own failings at the time: What were they about? Was Microsoft Vista?

Was Microsoft tablets? Could they be on phones anymore? While Apple and Google were reinventing themselves for the mobile era, Microsoft was making commercials about nothing.

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