Euronews: World’s first TV channel to launch a news service with Twitter’s Vine app

To receive Euronews Vine of the Day, follow @euronews

Euronews is the world’s first news channel to make use of Twitter‘s microblogging video application Vine, to offer its viewers a new way of accessing the news.

Every day, in the middle of the afternoon, subscribers to the @euronews feed on Twitter now receive a video of the day’s headline story. This short video, designed to grab viewers’ attention, is compiled by the journalists of the international news channel.

Damien Marchi, Director of Product Marketing and Innovation of Euronews, stated, “With numerous followers around the world, Euronews already has a strong presence on Twitter. Rather than using Vine as promotional tool, we decided to use this new format to offer a genuine news service for our subscribers and give them the unique perspective of our newsroom on the latest events. Vine has a great viral potential but to succeed with it one must be concise and pertinent. As Euronews celebrates its 20th anniversary this year, this world first demonstrates our commitment to developing digital media and fits in with our strategy of making Europe’s top news service available on all devices and platforms, by delivering¬† the right content, to the right place at the right time.”

The Vine app can be downloaded free of charge on iTunes Store for iPhones and iPads. Vine videos can also be viewed on all other devices via Twitter.