Consumers Consider Cost and Brand of IoT Device Over Security When Making Purchasing Decisions

ThroughTek, leading Internet of Things (IoT) & market-leading Machine-to-Machine (M2M) solutions provider, today announced findings from its “IoT Makers’ Battle Report” that highlights consumers’ brand and device preferences across IoT.

The report found nearly half of consumers aware of IoT devices on the market are most familiar with Apple’s IoT devices (48%), while surprisingly only 13 percent are most familiar with Google’s connected devices. Rounding this ranking are Samsung (22%) and Amazon (15%). Beyond familiarity, regarding purchase preference, one in four consumers noting a top preference of an IoT brand most prefer Apple (29%), whereas nearly one in five prefer Samsung (19%), 14 percent Google and 10 percent Amazon. However, one in four consumers lack a clear preference of any brand’s IoT device.

Apple IoT products have not only effectively captured the attention of Millennials who are plugged into the IoT space (47%), but have also gained significant attention of those aged 35 – 54 (48%) and 55+ (48%). Such Apple preference shows a variety of consumers could be more aware of wearable devices like Apple Watch, rather than IoT devices used in smarthome applications like Amazon Echo and Google Nest.Read more

Source: m2mworldnews.com