As part of its “Mercedes-Benz #YOUDRIVE interactive ad campaign”, the car manufacturer gave UK viewers of Mercedes Benz TV the chance to decide in real time how a TV commercial should continue (VIDEO).
consumer
Shipments of consumer M2M devices (IoT?) will reach 37.9 million in 2016
According to a new research report from Berg Insight, the number of shipped consumer M2M devices with cellular connectivity grew to 7.1 million worldwide in 2011, up from 6.4 million in the previous year.
The Smart Energy Demand Coalition (SEDC): EU Governments’ Energy Efficiency Directive Draft faces a €5bn Loss
Deletions in the new Energy Efficiency Directive result in loss of €3.5 – 5 billion per year in new direct revenues for local businesses in Europe .
Frost & Sullivan: M2M data to increase telcos’ M2M non-connectivity revenue; consumer applications are natural extension of telcos’ core business
As machine to machine (M2M) applications widen in an increasingly connected society, telecommunication companies are looking to diversify their M2M offerings beyond what can easily become a commoditised connectivity.
The IPSO Alliance endorses the IoT Event
The IPSO Alliance is the primary advocate for IP networked devices for use in energy, consumer, healthcare and industrial applications.
How will consumers communicate in 2020?
a scenario study by Ernst & Young