As part of its “Mercedes-Benz #YOUDRIVE interactive ad campaign”, the car manufacturer gave UK viewers of Mercedes Benz TV the chance to decide in real time how a TV commercial should continue (VIDEO).
According to a new research report from Berg Insight, the number of shipped consumer M2M devices with cellular connectivity grew to 7.1 million worldwide in 2011, up from 6.4 million in the previous year.
Deletions in the new Energy Efficiency Directive result in loss of €3.5 – 5 billion per year in new direct revenues for local businesses in Europe .
As machine to machine (M2M) applications widen in an increasingly connected society, telecommunication companies are looking to diversify their M2M offerings beyond what can easily become a commoditised connectivity.
The IPSO Alliance is the primary advocate for IP networked devices for use in energy, consumer, healthcare and industrial applications.
a scenario study by Ernst & Young